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InFocus Receives Top Honor
for Brand Recognition
in
TFCinfo Study |
Survey Finds That InFocus is Number One Brand in Projection Industry
InFocus today announced that the recent TFCinfo International Projector
Brand Strength Study identified InFocus as the number one recognized brand
in the projection industry.
TFCinfo surveyed 500 experienced projector users in the U.S. Survey
results indicate that InFocus is the clear leader in overall brand
awareness. InFocus ranks number one in brand recognition among Large
Corporations, Small/Medium Businesses, Small Offices/Home Users,
Government and Education. Survey respondents chose InFocus as the top
choice when asked specifically about "ease of use" features, mobile
projectors and "value at entry level."
"InFocus has been very aggressive with their branding and marketing
campaigns for new and existing products this year," stated Paul Martin,
president of TFCinfo. "And projection customers have noticed in a big way.
In our study, we found that InFocus is the brand that most end users
considered when purchasing a projector for their business needs."
For the past three years, TFCinfo has been tracking various aspects of
projector brand management such as brand awareness, brand affinity, and
brand associations. This longitudinal study enables manufacturers to
measure brand awareness and affinity and the success of marketing
strategies that have been implemented.
"As the pioneer of the projection industry, we've worked very hard to
create industry-leading value for our brand through our innovative
products, solutions and customer experiences. Our award-winning technology
now spans from the industry's broadest range of projectors to a full
line-up of 30- to 70-inch thin, wall-mountable, rear-projection
televisions and commercial displays, which truly defines us as the big
picture company," said Kyle Ranson, President and Chief Operating Officer
at InFocus. "We are thrilled to see our brand recognized as the industry
leader and will continue to bolster our market leadership with the
development and delivery of groundbreaking innovations for existing and
emerging markets."
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INFOUCUS LP 120:
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INFOUCUS LP 120:
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Infocus x 1:
- 3.1 KG
- 1100 Max ANSI Lumens
- SVGA (800x600)
- Contrast 2000:!
- Integrated Video
- DVI digital/analog with USB connectivity
- Digital keystone correction
- 3 years warranty
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Certificate 1
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Certificate 2
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